CTEK Takes Top Prize in Auto Express Awards

CTEK is celebrating after taking home two awards at the highly regarded and prominent annual Auto Express awards.

Held in Birmingham, the Auto Express awards are the most prestigious in the automotive calendar with companies attending from around the country. CTEK started the evening well with its Multi XS 3600 being recognised for its charging and maintenance capabilities, safety and ease of use, beating competitors to pick up the award for "Best Battery Charger".

However, the ceremony is geared towards one award, the "Product of the Year" in which products from all categories are entered including, satellite navigation systems, car maintenance products, tools and chemicals.

CTEK’s entire suit of chargers, including the newly launched Multi XS 4003, were hailed standout winners with particular emphasis being placed on their design, innovation and unique multi step charging process.

Peter White, Sales & Marketing Manager, UK & Ireland, CTEK, commented: “With modern cars boasting an array of technology that puts enormous strain on the battery, effective battery maintenance is absolutely essential. CTEK provide an intuitive and highly effective means of not only charging but through patented technology, also maintaining and prolonging the life of batteries.

“The Product of the Year is a hugely contested award and for CTEK to win is a great accolade to our technology and also highlights the need for consumers and professionals alike to protect vehicle batteries through effective charging to save money and avoid the inconvenience of battery failure.”

The awards present a great opportunity for automotive product stockists and distributors to capitalise on the growing awareness of the need to charge and maintain batteries and increase sales. To enhance the opportunity further, CTEK will be backing up the announcement of the Auto Express awards with an advertising campaign later in the year.