Lowrance®, a world-leader in fishing electronics since 1957, unveils ActiveTarget® 2. ActiveTarget® 2 gives you the highest-resolution and clearest live views of fish and structure. By watching fish respond to your lure in real time, you can make the quick adjustments needed to catch more fish.

Lowrance®, a world-leader in fishing electronics since 1957, unveils next generation of the Ultimate Fishing System with new HDS PRO®, ActiveTarget™ 2 and Active Imaging™ HD.

Lowrance®, a world-leader in fishing electronics since 1957, has announced its new premium Explorer Series Ice Fishing Pack, the latest addition to the Lowrance ice fishing lineup.

Lowrance®, a world-leader in fishing electronics since 1957, released a software update this month, which introduces the new Ghost 360 feature and new compatibility for NAC-2 and NAC-3 autopilots.

Lowrance®, a world-leader in fishing electronics since 1957, officially unveiled its Lowrance® App this week including a set of new premium features, advanced functionality and seamless synchronization with the full range of Lowrance fishfinders and chartplotters.

Lowrance®, a world-leading brand in fishing electronics since 1957, announced the release of the Lowrance Precision-9 Compass, which delivers heading and rate-of-turn information with an enhanced level of accuracy to Lowrance Outboard Pilot™, Broadband Radar™ and navigational systems over an NMEA 2000® connection

Lowrance, a world-leading brand in marine electronics since 1957 — announced  the next-generation of Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRP series.

Leading brands  in recreational marine electronics Lowrance and Simrad, announced the new universal media-device dock for the SonicHub^® marine audio server, the Lowrance and Simrad UNI-Dock.

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced announced that it has expanded its HDS® Gen2 range, with the new wide-format, touchscreen HDS Gen2 Touch.

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced its next-generation, solid-state Broadband 3G™ Radar.

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, and Swedish distributor, Sportmanship Marin, have been chosen by one of Sweden's largest boat builders, RYDS, to supply the impressive new Lowrance High Definition System (HDS).

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today its new Elite series of color fishfinder and GPS-chartplotter units. Comprised of three models and scheduled for March 2010 availability, the Elite-5x fishfinder, Elite-5m chartplotter and Elite-5 fishfinder/chartplotter deliver a new standard of feature-rich, high-performance, easy-to-use electronics with affordable pricing.

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, aannounced today its new Mark series of single- and dual-frequency fishfinders, the Mark-5x and Mark-5x Pro. Delivering the high-quality sonar performance anglers expect from Lowrance, Mark series fishfinders also feature a full 5-inch, bright-white, 480x480-pixel, SuperTwist™ LED display for easy viewing in all lighting conditions, plus 16-level gray scale definition that delivers maximum target detail and separation.

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, won top honors for its revolutionary 10-inch High-Definition System, the HDS-10 with Insight USA™ cartography, in the electronics category at the 52nd Annual International Convention of Allied Sportfishing Trades (ICAST).

Electronics Leader Unveils LSS-1 StructureScan™ Sonar-Imaging Module Option for HDS at ICAST 2009.

2009 Champion Skeet Reese, 17 Others in Final 25 Cut of Classic Contenders Made Lowrance Their Choice for the Red River Bass Competition

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today its groundbreaking High-Definition System (HDS). A revolutionary step forward in fish-finding and navigation-electronics, the new Lowrance HDS series of multi-function displays combines best-in-class Lowrance sounder technology, fully integrated weather and radar solutions, an attractive case design that is more convenient to install, and a new easier-to-use operating system that simplifies access to frequently used and highly advanced features.

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, proudly announced today that its Broadband Sounder received top honors at the 2008 Marine Aftermarket Accessories Tradeshow (MAATS) convention held in Las Vegas, Nevada.

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, proudly announced today that its Fish Lo-K-Tor received the Anglers’ Legacy Innovation Award from the American Sportfishing Association (ASA) at the 2008 ICAST convention held in Las Vegas, Nevada.