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Lowrance and Sportmanship Marin Awarded Major Contract with Swedish Boatbuilder RYDS

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Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, and Swedish distributor, Sportmanship Marin, have been chosen by one of Sweden's largest boat builders, RYDS, to supply the impressive new Lowrance High Definition System (HDS).

RYDS, who currently produce around 1,600 boats a year, will now install the Lowrance HDS-5 (5 inch screen) and HDS-7 (7 inch screen) systems as standard on 11 boats in their range. A further three models will incorporate the Lowrance transducer as standard to ensure they are 'HDS ready'.

The HDS-5 unit will be installed on the 520 GTS, 568 GTS, 620 GTS and 20 Family; while the HDS-7 unit will be used on the 568 DC, 620 DCI, 620 MC, 20 DCI, 20 MC, 23 WA and 23 DC models.

Combining built-in broadband sounder technology with high-sensitivity 16-channel GPS+WAAS, and Navionics Platinum Plus 3-D charting, the HDS system offers high definition fishfinder technology for anglers and water sports enthusiasts.

Pelle Svensson, RYDS Sales Manager said: “The Lowrance HDS-5 and HDS-7 offer us an excellent space-saving, high performance, multifunction chartplotter solution. They are the ideal choice for installation on our smaller boats targeted at fishermen and water sports enthusiasts. The Lowrance systems provide us with the quality and reliability synonymous with the RYDS name in Swedish boating.”

Leif Ottosson, Navico CEO and President said: “We are delighted that RYDS has chosen the Lowrance HDS units. The contract with RYDS is an important step forward for Lowrance as it continues to prove confidence in the marketplace for the much coveted HDS system.

”The HDS units offer solid-performing, reliable GPS and chartplotter options at an affordable price. As an innovator in the global marine electronics industry it is important that we continue to develop new technologies to provide boat builders such as RYDS with innovative products.”

About Navico
Navico is the parent company to five leading marine electronics brands: B&G, Eagle, Lowrance, Northstar and Simrad. These brands offer premium solutions within every segment of marine electronics, making Navico an industry leader and the largest marine electronics manufacturer. Navico has development and manufacturing facilities in the USA, Mexico, UK, Norway and New Zealand and is headquartered in Oslo, Norway. Navico’s global distribution network covers over 100 countries across 8 time zones.