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Lowrance Wins NMMA Innovation Award at MAATS 2008

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{mosimage}Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, proudly announced today that its Broadband Sounder received top honors at the 2008 Marine Aftermarket Accessories Tradeshow (MAATS) convention held in Las Vegas, Nevada. The revolutionary sonar technology allows boaters and anglers to see detail in surface clutter, in the water column and at bottom like never before. The innovative Lowrance LVR-880 fixed-mount, DSC VHF with FM radio received honorable mention recognition at the event. Organized by the National Marine Manufacturers Association (NMMA) and judged by a media panel from Boating Writers International, the awards recognize products that have been deemed innovative by industry press.

“Professional anglers who have put the Lowrance Broadband Sounder through the paces say its performance is nothing short of amazing,” said Gordon Sprouse, director of marketing, Lowrance. “To have the industry’s leading editors add their stamp of approval by bestowing this prestigious award is truly an honor and a testament to our commitment to provide boaters exceptional electronics

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