Lowrance Debuts World's First Fish- & Structure- Imaging Sonar With Full Panoramic Viewing

Lowrance, a world-leading brand in marine electronics, announced today the premier of its next-generation sonar technology, the LSS-1 StructureScan™ sonar imaging module for Lowrance High Definition Systems (HDS), at ICAST 2009 in Orlando, Florida. Raising the bar in fish-finding technology, the sonar-imaging module is the world’s first to offer anglers a new dimension in underwater picture-like displays — side-to-side plus straight down, full panoramic viewing. 

The innovative Lowrance StructureScan features a combination of SideScan and an exclusive new DownScan Imaging™ technology. SideScan provides full-screen left and right side-viewing with extra-crisp detail of up to 480 ft. (146 m) of underwater coverage that displays structure and fish targets, as well as their imaging-scan shadows. The new DownScan Imaging feature allows anglers, for the first time, to see submerged detail directly beneath their boats, providing a complete underwater picture in a screen format that is easy to interpret. With revolutionary onscreen display versatility, anglers can merge Lowrance side and down sonar scans in splitscreen to view wide-area surveys and highly-defined detail. As a unique new tool, anglers can also compare DownScan Imaging with 2D sonar images in split-screen display to better distinguish fish from structure. Removing all of the guesswork common to existing fish-finding technology, the new LSS-1 delivers the highest underwater definition ever achieved with crystalclear views in shallow and deep, freshwater or saltwater – even at speeds up to 30 mph.

“The new StructureScan sonar-imaging module is another revolutionary step forward in sportfishing marine electronics from Lowrance,” said Louis Chemi, executive vice president and chief operating officer, Navico Americas. “Offering never-before-seen underwater detail, the sonar module is the first and only wide-coverage sonar solution that also delivers a total underwater panoramic picture — so anglers won’t miss a thing. Combine this new structureand fish-finding tool with additional cutting-edge features available with Lowrance’s HDS displays, such as built-in, award-winning 2D Broadband Sounder™, Insight mapping, Navionics® compatibility with Turboview™, award-winning Broadband Radar™ and SIRIUS® weather solutions, and the results are truly amazing.”

The LSS-1 StructureScan sonar imaging module allows anglers to cursor anywhere on the screen to receive information on distance from the boat and target depth for an exciting newlevel in precision bait or lure presentation. In addition, a new synchronized TrackBack™ function featuring simultaneous scroll-back in the recorded history of sonar or mapping windows, allows anglers to find spots and set waypoints for easy returns to desired fishing locations. Ensuring the ultimate in functionality, StructureScan sonar imaging can combine one or more views in a window to display HDS built-in Lowrance Lake Insight™, Nautic Insight™ or Insight USA™ cartography with Fishing Hot Spots® inland and coastal detail, as well as all Navionics Platinum, Platinum+ and other chart card offerings.

Based on Lowrance’s affordable, plug-and-play, onboard, high-speed Ethernet network, the LSS-1 StructureScan sonar imaging module is an optional add-on that easily networks with up to three onboard HDS displays to share SideScan, DownScan and 2D sonar imaging for boatwide underwater surveillance, each with independent control. Enhancing safety and fun on the water, the LSS-1 can also network with the new BR24 Broadband Radar and LWX-1 SIRIUS satellite weather module via Ethernet. The fully-waterproof LSS-1 module comes with a rugged, low-profile, dual-frequency 455 kHz and 800 kHz panoramic imaging transducer that is easy to install, and offers multiple mounting locations, including a simple adapter option for a trolling-motor mount. The transducer also features a built-in temperature sensor and operates in tandem with any HDS 2D sonar transducer without cross-talk interference for display clarity. Like all Lowrance products, the LSS-1 StructureScan sonar imaging module is protected by a two-year limited warranty.

About Lowrance:
The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance, Northstar and Simrad®.