Lowrance HDS-10 Chartplotter/Fishfinder Wins ICAST New Product Showcase Award

Marine Electronics Leader’s Advanced High Definition System Takes Top Honors in Electronics Category

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, won top honors for its revolutionary 10-inch High-Definition System, the HDS-10 with Insight USA™ cartography, in the electronics category at the 52nd Annual International Convention of Allied Sportfishing Trades (ICAST). Recognizing contributions to sportfishing, the New Product Showcase entries are judged by industry buyers and media representatives based on innovation, execution, workmanship and practicality. The winning Lowrance HDS system combines high-definition navigation with award-winning fishfinding technology and offers easy-to-use, big-screen performance, high-definition mapping, and full networking functionality—all at an affordable price. In addition, HDS-10 is fully compatible with the all-new, groundbreaking LSS-1 StructureScan™ sonar imaging module—available later this year—featuring panoramic underwater picture-like viewing with SideScan plus an exclusive new DownScan Imaging™ technology!

“We designed HDS-10 with the most advanced feature set and expansion capabilities possible to enhance any angler’s time on the water,” said Louis Chemi, executive vice president and chief operating officer, Navico Americas. “To have the industry’s leading editors and buyers recognize the system, is truly an honor and a testament to our commitment to provide boaters exceptional electronics technology.”

The Lowrance HDS-10 multi-function GPS chartplotter/fishfinder system incorporates awardwinning Lowrance Broadband Sounder™ technology, which is proven to find more targets with greater sensitivity and higher definition. With Insight USA cartography, HDS delivers a new dimension in mapping detail including stunning life-like perspectives of inland and coastal bottom contours, and topography for fishing and navigation with built-in Fishing Hot Spots® inland and coastal charts. Easily expandable, HDS-10 is networkable with cutting-edge technology including the LSS-1 StructureScan sonar imaging module, SIRIUS® real-time weather and stereo-quality radio with inland and coastal package options, the award-winning Lowrance BR24 Broadband radar, and Navico’s exclusive Track-Your-Buddy™ and Get-Buddy™ features when connected to Lowrance-compatible VHF marine radios.

About Lowrance:
The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance, Northstar and Simrad®.